A series of packaging sachets created for cream masks and eye patch masks, developed for one of Europe’s largest retailers as part of a concept pitch for their fast-moving beauty product line. The design needed to grab attention instantly in crowded aisles, using bold typography, vibrant colors, and playful composition to stand out from competitors. Concepts went through multiple rounds of feedback and refinement, with designs carefully selected to reflect a quirky and trendy visual style—while aligning closely with the brand’s identity and consumer expectations in the skincare space.